Mochi Melt was a project focused on developing a disruptive brand and product in the sexual wellness sector, specifically targeting the lubricant market. Recognizing the industry's lack of innovation in branding, marketing, and sales, a team was assembled with incorporating the newest strategies that have revolutionized other industries.

Within a year, we successfully launched the product, established direct-to-consumer marketing channels, and collaborated with high-profile influencers to promote the brand, achieving a significant market impact.

• brand design

• product design

• photography and creative direction

• influencer partnerships

• sales & operations